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Keeping what you make: The importance of conscientiousness Part 3 of 8 in a series on athlete money personality and the NIL variable everyone is missing. Today’s conversation centers around the second trait in the OCEAN model of personality which is conscientiousness. Academics describe conscientiousness as an individual’s propensity for: Organization Productiveness Responsibility Specifically, highly conscientious people are self-starters. They show up on time and follow thr

In Part 1, I introduced the idea that personality is a missing variable in the NIL conversation. Today’s post will specifically look at the trait of Openness in the OCEAN model of personality. A deeper understanding of this trait may provide insight into one of the biggest challenges of NIL which is the spending behavior. Openness is described as an individual’s appetite for novelty, new ideas, and new experiences. Highly open people are curious, imaginative, and drawn to pos

Anyone who has spent time inside financial services knows that sudden wealth is complicated. The conversation around NIL — a form of sudden wealth — is no different. Tax implications, cash flow timing, investment strategy, family dynamics, estate planning —all of it matters. But as someone who played professional baseball and now works as a financial coach, the NIL industry has largely overlooked individual differences, also known as personality. People are different and thos

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